Being able to access the internet can be a decisive reason to choose public transport over travelling by car. If mobile network coverage was good, people could spend their time on board trains or buses communicating or using multimedia services for work or entertainment.
From a railway operator's perspective, these demands are a key commercial factor. If ticket sales could be increased by providing a good mobile experience, investments in this field would easily be justified.
However, investments in infrastructure and services in the realm of QoS/QoE should be based on metrics that allow to exactly evaluate the business value of a service and thus provide orientation how to best allocate investments.